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India’s leading real estate developer, DLF, has set a new benchmark in the luxury housing sector with its latest project, ‘The Dahlias,’ located in Gurugram near New Delhi. Over a span of just nine weeks, the company sold 173 units, generating approximately $1.4 billion in sales.

Project Overview

‘The Dahlias’ is a ‘super luxury’ residential project encompassing 420 units, each priced at an average of $8 million. The development boasts expansive duplex penthouses and outdoor decks, catering to the discerning tastes of affluent buyers seeking opulent living spaces.

Unprecedented Sales Performance

This remarkable sales performance marks the first time a single project in India has achieved sales exceeding ₹10,000 crore ($1.16 billion) in a single quarter. The overwhelming response to ‘The Dahlias’ underscores the robust demand for luxury housing in the country, particularly in prime locations like Gurugram.

Surge in Luxury Housing Demand

The success of ‘The Dahlias’ reflects a broader trend in India’s real estate market, where the demand for luxury homes has surged post-pandemic. Affluent Indians are increasingly investing in premium properties that offer expansive spaces and top-tier amenities. In 2024, luxury homes accounted for 26% of total residential sales, a significant increase from previous years.

DLF’s Market Leadership

DLF’s achievement with ‘The Dahlias’ reinforces its position as a leader in India’s real estate sector. The company’s sales bookings for the April-December period reached ₹19,187 crore, surpassing its full-year outlook of ₹17,000-18,000 crore. This success follows the company’s previous milestone in 2023, where it sold a $1 billion upmarket residential project in Gurugram within 72 hours.

Conclusion

The record-breaking sales of DLF’s ‘The Dahlias’ highlight the growing appetite for luxury real estate in India. As the market continues to evolve, projects that offer exclusivity, premium amenities, and strategic locations are likely to attract significant interest from high-net-worth individuals.

*For more updates on Gurugram’s real estate market, stay tuned to our blog.*

Real Estate Strategist | Digital Marketing Expert | 🕴 11+ Years in Digital Marketing | 🏢 5+ Years in Real Estate Sharan Mishra is a seasoned real estate strategist and digital marketing expert with over 11 years of experience in driving results across residential, commercial, and industrial property segments. He is the founder of RealEstateIndia.in, a trusted platform offering insights, updates, and investment opportunities in India's dynamic real estate market. With a proven track record of scaling property brands and executing high-performance marketing campaigns, Sharan combines on-ground experience with data-driven strategies. He specializes in lead generation, brand positioning, and real estate content that educates and empowers buyers and investors. Sharan is passionate about simplifying real estate for end users and helping developers, agents, and investors make informed decisions. Whether you're exploring luxurious apartments, affordable housing, or lucrative investment opportunities, RealEstateIndia.in offers expert blogs, market trends, and valuable tips to help you navigate the ever-evolving real estate landscape.

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